Beginner’s Guide to Broadcast Video Production

Learn the Essentials of Live Event Broadcast Video Production


In today’s digital age, live events have become a significant part of our entertainment and business landscape. Whether it’s a corporate event, gala, product launch, anniversary celebration, concert, e-sports, sports, or other special events that require large format video displays, people want to experience these events live, even if they can’t be there in person. That’s where broadcast video services come in, allowing these events to stream live video to fans in attendance or a nationwide audience on TV or online. In this post, we will explore what broadcast video services for live events are, how they work, the benefits they offer, the types of events that can benefit from them, and tips on how to get an accurate quote for your project. 

What is Broadcast Video Production for Live Events?

Broadcast video services for live events are a type of service that enables producers to broadcast to a live audience in real time. With the help of these services, you can stream your event live to viewers in person or all over the world. The services can include everything from the camera crew, video production, encoding, and streaming to hosting and delivery. 

How Does Live Broadcast Video Production Work?

Live event broadcasts typically start with the event production team capturing video footage of the event using professional cameras and equipment. This footage is fed into an encoder, compressing the video signal and sending it to a streaming platform. The streaming platform then distributes the live video feed to viewers watching on large format video screens, LED walls, their computers, mobile devices, or television sets. 

Benefits of Broadcasting Video

There are many benefits to using broadcast video services for live events. Some of the main advantages are that it allows you to provide digital content for audiences in attendance and reach a wider audience than you would be able to with a traditional in-person event, which means that you can expand your reach beyond your local area and reach viewers worldwide. Other benefits include: 

  • Increased engagement with viewers 
  • Ability to capture valuable data about viewership and engagement 
  • Ability to monetize the event through tickets, pay-per-view, or sponsorship 

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Equipment Needed for Live Broadcast Video

To broadcast video to large format displays during an event, you will need several pieces of equipment, including: 

  • Video Cameras: High-quality HD video cameras to capture presenters and feed into media servers.  
  • Video Switcher: This device allows you to switch between different video sources, such as cameras, to create a live video feed. 
  • Media Server: This server stores and manages the video content for the event. 
  • Projectors and LED walls: These displays show the live video feed to the audience. 
  • Lighting: This can significantly impact the quality of the video, including the clarity, color, and overall visual appeal.
  • The Video Distribution system distributes the live video feed to the projectors or LED walls. 

Top Broadcast Video Production Manufacturers

When it comes to broadcast video production, having the right equipment is essential. Here are some top manufacturers for the most critical pieces of gear:

In addition to these manufacturers, it’s essential to have the right software to control and manage your broadcast workflow. Some popular options include Adobe Premiere Pro, Final Cut Pro X, DaVinci Resolve, OBS Studio, and Wirecast. With the right combination of equipment and software, you can create professional-grade broadcast productions that engage and captivate your audience.

Broadcast Video Variables to Consider

To ensure a successful live event broadcast video production, consider the following tips: 

  • Conduct thorough testing and rehearsals before the event. 
  • Invest in high-quality equipment and technology. 
  • Produce high-quality video and image content. 
  • Hire experienced professionals to handle the production and streaming. 
  • Have a backup plan in case of technical difficulties. 
  • Engage with viewers through interactive features such as Augmented Reality, digital tracking, chats, or polling. 

How to Get An Accurate Video Production Estimate

To get an accurate price quote for your broadcast video project, consider the following tips: 

  • Provide detailed information about your event, including the type, location, date, and expected attendance. 
  • Be sure to provide content development details and who will create the assets.
  • Outline your goals and expectations for the broadcast, including the number of cameras needed, the length of the broadcast, and any special features or requirements. 
  • Ask for references and portfolios from the broadcast video service provider. 
  • Compare multiple price quotes from different providers to ensure you get a fair price for the services offered. 

Frequently Asked Questions

How much does it cost to use broadcast video production service for a live event?

The cost of using a broadcast video service for a live event can vary depending on factors such as the size and complexity of the event, the number of cameras needed, and the type of broadcast video service provider chosen. Contact us for a project estimate.

What types of events can benefit from broadcast video services?

Many types of events can benefit from broadcast video services, including corporate events, galas, product launches, anniversary celebrations, concerts, e-sports, sports, and special events that require large format video displays. 

What equipment do I need to broadcast video during a live event?

You will need a video switcher, production server, projectors or LED walls, and a video distribution system to broadcast video to large format displays during an event. 

What are some common mistakes to avoid in live event broadcasts?

Common mistakes to avoid in live event broadcasts include poor video quality or sound, technical difficulties or delays, inadequate preparation and testing, lack of engagement with viewers, and overreliance on one technology or platform. 

How far in advance should I book a broadcast video service provider for my event?

It’s best to book a broadcast video service provider for your event as early as possible to ensure availability and allow for thorough planning and preparation. 

Live Event Video Production Examples


Quince Imaging is your trusted resource for video production services for live events worldwide. Our systems seamlessly integrate robust broadcast workflows with large-format video technology, providing turnkey solutions that ensure your event is a success. Our broadcast video packages feature the latest display technology, top-notch engineers, and experienced event producers, so you can rest assured that everything will run smoothly. Contact us to discuss your project and receive an estimate.

"I wanted to send a note of thanks to your team for an incredible event with [our] Senior Leader Meeting. The partnership, client service, professionalism and calm-under-fire attitude of your team leading up to and in execution mode was second to none. And our team could not have had better partners. Thank you for the quick turns, constant support, can-do spirit and excellent workmanship your team brought to the table. We are so glad to have you in our corner!"

Emily Rooney, Global Healthcare Client
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