Augmented Reality &
Elevate Your Live Broadcasts with Augmented Reality & Mixed Reality Technology
It is our mission to bring our clients’ visions to life using the latest Augmented Reality and Mixed Reality technology for live TV broadcasts. Bending reality beyond its limitations, we assist our clients in providing their audiences with an unprecedented “wow” factor for an unforgettable experience. We guide our clients through consultation and conceptualization to implement a comprehensive strategy sure to captivate audiences across in-person, broadcast TV, and online platforms. As a leading AR service provider, we simplify and streamline the adoption of today’s most advanced digital innovations for your events.
"We don’t like to play it safe when it comes to technology, we like to lead by taking healthy risks. No one ever thought they would see 3D image projection on the basketball court. No one expected mixed reality in the stadium."
- Turnkey AR & XR Packages
- Camera Tracking & Object Tracking
- Design Services & Consulting
- Real-Time Rendering
- Broadcast Camera Systems
We are your premier service provider at the forefront of Augmented Reality solutions, specializing in transformative AR and Extended Reality (XR) experiences for live broadcasts. We ensure a smooth deployment for every project by leveraging advanced camera and object tracking, state-of-the-art real-time rendering, and top-tier design techniques. As a trusted leader in the AR service sector, our turnkey solutions are crafted to immerse live audiences in a world that’s not just augmented but profoundly vivid and unforgettable. Choose us for unparalleled expertise and a genuinely larger-than-life AR experience.
Mixed reality, which is an advanced blend of augmented reality, makes it possible for virtual images to truly interact within the physical environment.
During the live production, LED boards in the stadium created the illusion that the raven was circling the stadium, standing on the field, or perched on the goal post as the team scored. Each of the raven’s interactions was fluid with the live action of the game and each of the raven’s positions was directed in real time throughout the game. Having these tools allowed the Raven’s broadcast team, Ravens Productions, to use the raven as an instrument for generating pre-game hype, while heightening anticipation during captivating in-game feats, such as touchdowns, and defensive third downs. At one critical moment, the raven was ominously perched on the goal post, virtually defending the Ravens end-zone on third-down plays.
- Baltimore Ravens
Happy trails, reality!