WWE has engaged nearly one million virtual fans in the ThunderDome since 2020.
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World Wrestling Entertainment
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FROM INSIDER.COM – When the coronavirus pandemic forced a pause to live events with crowds, WWE moved away from big, fan-filled arenas and into the firm’s Performance Center in Orlando, Florida to host events behind closed doors.
As the move happened, there were stressful meetings taking place at a board-room level as the world’s leading professional wrestling firm tried to figure out how to navigate the worldwide health crisis.
WrestleMania 36 was supposed to take place live on April 5 in front of 80,000 people at the Raymond James Stadium in Tampa, Florida. Instead the show was broadcast on a tape delay over two days — April 4 and April 5 — and included imaginatively devised matches.
Innovation for immersive virtual events
One fact is true in the entertainment and events industry: nothing can rival a fully-engaged audience that performers can interact with and feed off the energy in real-time.
By providing interactivity and intentional opportunities or engagement, WWE allows audiences to feel immersed in the show as part of larger fan community and experience. In the new normal where large groups are meeting over video conferencing, visionaries such as WWE are at the forefront of finding incredible new ways to extend traditional video conferencing into the realm of live entertainment.
WWE identified an opportunity to change the game for both fans and owners in the live entertainment industry. While many organizations continue to search for ways to transition their businesses online, WWE immediately recognized that traditional out-of-thebox video streaming solutions would not be sufficient to create a signature event experience for television viewers and virtual audience members alike.
They knew the key enabling element they needed was low-latency live video streamed via the internet that was capable of fostering real-time engagement between performers and audiences on a massive scale.
Thousands of virtual fans engaged with live entertainment productions. WWE debuted their visionary ThunderDome experience at the Amway Center in Orlando to millions of viewers on August 21st, 2020. Virtual fans were able to register for the event, enter a virtual stadium environment and appear live in real-time on large-scale screens encircling the stadium.
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A Closer Look
This structure will enable us to deliver an immersive atmosphere and generate more excitement amongst the millions of fans watching our programming around the world.
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