Philadelphia 76ers

PreGame Court Projections

Philadelphia 76ers PreGame Court Projections

Philadelphia 76ers Debut Groundbreaking Projection Mapping at 2014-15 Home Opener

In 2014, the Philadelphia 76ers made history—not just with the tipoff of a new NBA season, but with a stunning display of innovation in sports entertainment. At the home opener of the 2014-15 season against the Miami HEAT, fans inside the Wells Fargo Center witnessed something brand new: a full-court projection mapping system, designed and installed by Quince Imaging.

This landmark event marked the first time in NBA history that immersive projection mapping was used to elevate the in-arena game experience. More than just lights and effects, the system brought stories to life—highlighting team legacy, player profiles, and explosive visuals that played across the hardwood in perfect sync with sound and anticipation.

The Technology Behind the Transformation

To pull off a show of this magnitude, Quince Imaging utilized a multi-projector system paired with advanced media servers, which allowed precise playback synchronization and real-time content execution. The projection design had to account for:

  • Exact court dimensions
  • Lighting conditions inside the Wells Fargo Center
  • Rapid setup and calibration times
  • Durable gear capable of handling multiple home games throughout the season

This system also enabled dynamic updates to content for each game, making it possible to tailor the experience to specific opponents or key player moments.

Designed to Inspire—For Players and Fans Alike

The moment the lights dimmed before the 2014 home opener, fans were on the edge of their seats. The projection sequence kicked off with high-energy visuals featuring Sixers legends and present-day stars. As the Miami HEAT prepared for tipoff, the court pulsed with animated flames, digital explosions, and a hype-filled soundtrack.

It wasn’t just for show. The immersive environment heightened the emotional charge of the game—for players, it felt like entering an arena built just for them; for fans, it felt like watching history unfold.

A Turning Point in NBA Game Presentation

The Sixers’ 2014 projection mapping experience was more than a one-time spectacle—it was a watershed moment for how NBA teams could reimagine their game-day presentations. Following the success in Philadelphia, teams across the league began adopting similar technologies. From the Cleveland Cavaliers to the Atlanta Hawks, projection mapping quickly became part of the NBA’s entertainment playbook.

“We wanted to create something that transformed the game day ritual and pushed the limits of what’s possible in sports presentation,” said Scott Williams, Executive Producer at Quince Imaging. “The 76ers were the first NBA team to take the leap.”

Quince Imaging: Pioneers in Sports Projection Mapping

Quince Imaging’s portfolio now includes over 40 professional sports teams across the NBA, NHL, and NFL. Their systems are custom-designed for each venue and can incorporate:

  • Real-time player stats
  • Interactive fan features
  • Sponsorship activations
  • Advanced 3D storytelling

Learn more about how Quince Imaging continues to push the envelope by visiting our Sports Projection Mapping page.

Why This Matters for the Future of Sports Entertainment

As the demand for immersive experiences grows, venues and teams are investing in technologies that captivate audiences from the moment they walk in. The 76ers‘ 2014 debut wasn’t just about new hardware—it was about vision. It set the tone for a more interactive, engaging, and memorable era in live sports.

This breakthrough moment aligns with Quince Imaging’s broader mission to fuse technology and storytelling—creating game-day environments that turn first-time visitors into lifelong fans.

Ready to Elevate Your Venue?

Whether you’re managing an arena, producing live events, or launching a new sports brand, Quince Imaging delivers industry-leading projection mapping solutions that wow fans and win awards.

Connect with us today through our Contact Page and explore how immersive technology can redefine your next live experience.