Quince Imaging partnered with Game Seven Agency to deliver an immersive projection mapping experience for the Hennessy x LeBron James Limited Edition Bottle Launch at the iconic Los Angeles Memorial Coliseum.

For this high-profile brand activation, Quince Imaging deployed advanced projection technology using high-tech blow-through fabric paired with Christie RGB laser projectors, transforming the venue into a dramatic visual backdrop for the exclusive event. The system was designed to deliver exceptional brightness, color accuracy, and scalel ensuring maximum impact against the Coliseum’s historic architecture.

The centerpiece of the evening was a large-scale projection-mapped mural of LeBron James, revealed on the exterior of the Coliseum. Commissioned by Hennessy and designed by acclaimed artist Stefania Tejada, the artwork celebrated the collaboration while honoring LeBron James’ legacy and cultural influence. The projection brought the mural to life, blending art, storytelling, and technology in a moment that captivated guests and elevated the brand launch.

This project showcases Quince Imaging’s expertise in architectural projection mapping, luxury brand activations, and large-scale live event visuals, delivering unforgettable experiences at iconic venues.