CNU’s Campaign Finale

Immersive, Ultra-High Resolution Imaging Solution Synchronized to Accompany the Virginia Symphony Orchestra’s Live Event Campaign Finale.

  • Christopher Newport University
Featured Capabilities
  • 3D Image Mapping
  • Architectural Projection
  • Creative Design

Client Story

Christopher Newport University concluded their groundbreaking, “Defining Significance” campaign with a live celebration featuring the Virginia Symphony Orchestra and a magnificent multimedia show, produced by Quince Imaging. The campaign, which launched in 2014 with a fundraising goal of $42 million, exceeded expectations by a landslide, grossing a total of $66.2 million. The proceeds of all fundraising efforts will empower CNU students and staff by providing financial assistance, funding the newest research efforts, and recruiting and sustaining the most talented instructors and students.

View the Broadcast Video


Innovation for Immersive Live Events

CNU was looking for a qualified vendor to design an immersive, ultra-high resolution imaging solution synchronized to accompany the Virginia Symphony Orchestra’s live campaign finale performance.

Quince Imaging was pleased to provide media production services including 3D image mapping, architectural projection, creative design services, imaging content, projection mapping services, and all hardware for CNU’s campaign finale event. Quince utilized Christie 4k30 boxers, Pandoras Box media servers, and 16 total projectors to produce the show, resulting in 360k lumens of light for maximum brightness.


The seamless, 12-minute piece, “Defining Significance”, concluded the landmark celebration in sync with stunning visual displays, announcing the tremendous $66.2 million fundraising milestone to an awe-inspired audience.

Ultimately, the goal of the “Defining Significance” campaign finale event was to thank all donors and fundraising participants for their tremendous outpouring of community support by honoring them with an exceptional and memorable experience. To do so, CNU enlisted the support of top industry talent, from the Virginia Symphony to Quince Imaging, to delight, entertain and engage CNU’s captive audience.

The Daily Press reported that Benjamin Rous, resident Virginia Symphony conductor, was thrilled to learn that the orchestra would be teaming up with Quince Imaging, a well-known imaging solution provider for professional sports, including several NBA teams. He went on the record with The Daily Press, stating that, “They [Quince Imaging] can make a whole arena look like something else, or make it look like the floor is caving in and up comes this 3-D object. [ … ] Their work is big-time, and CNU managed to get them for this. That’s what is so exciting.”

Virginia Symphony Orchestra
Christie Digital
A Closer Look
Their work is big-time, and CNU managed to get them for this. That’s what is so exciting!

Benjamin Rous, Virginia Symphony Conductor
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