From Early Experiments to Industry-Defining Work
Over nearly three decades, a series of pivotal projects shaped Quince Imaging’s trajectory.
Early corporate and broadcast productions pushed the limits of projection technology. A major turning point came with the company’s involvement in professional sports, beginning with work tied to the 1988 and 2006 Olympic Games and later the design and deployment of some of the industry’s first permanent projection, mapping systems.
From there, Quince expanded into collegiate athletics, higher education, themed entertainment, transportation environments, and large-scale public installations, often developing new workflows and technical solutions to meet challenges that had no existing playbook.
When Ron and I started Quince, we couldn’t have imagined the scale or impact of the work we’re doing today,” said Scott Williams, Founder & CEO. “We’ve come a long way from those early days, but the mindset hasn’t changed. Staying curious, advancing the technology, and earning trust through execution is what brought us here, and what’s driving us toward our 30th year.
Highlights From the Past Year
The past year reflects both how far the company has come and the direction it is heading.
Quince delivered immersive environments at Space Center Houston, integrating large-format visuals with scientific storytelling for one of the world’s most recognized space destinations. The team also completed Maris, a large-scale public art and projection installation designed for a major transportation environment, transforming everyday movement into a shared visual experience.
In sports and live entertainment, Quince honored baseball history through the Hank Aaron Tribute, a projection mapped experience celebrating the legacy of Hank Aaron. The company also completed a major projection installation for the Anaheim Ducks, continuing its long-standing role in advancing NHL game presentation.
Beyond sports venues, Quince supported the reopening of the Waldorf Astoria New York, delivering immersive visual elements as part of the hotel’s highly anticipated return.
At the platform level, Quince continued developing its proprietary real-time visualization system, Zelus, introducing new NHL, focused features that expand data integration, enhance storytelling flexibility, and provide game presentation teams with greater real-time creative control.
The year also marked the one-year anniversary of Quince Imaging’s Orlando studio, an investment aimed at supporting continued growth in themed entertainment, experiential production, and emerging technologies. This expansion aligns with the company’s broader growth across live events, professional and collegiate sports, themed entertainment, and transportation environments.
Many of the projects completed this year required us to rethink how systems, scale, and adapt over time,” said Eric Gazzillo, VP of Innovation. “Those lessons are directly influencing what comes next, more adaptive systems, deeper real-time integration, and tools designed to evolve alongside our clients.
Looking Ahead to the Future
As Quince Imaging approaches its 30th anniversary in 2027, the company remains focused on advancing immersive technology, strengthening long-term partnerships, and delivering solutions that provide lasting value beyond a single event or season.
The milestone reflects the collective efforts of Quince’s staff, clients, collaborators, leagues, venues, institutions, and agency partners. Their trust and collaboration have been central to the company’s growth.
After 29 years, Quince Imaging is far from where it started. With momentum building and new initiatives underway, the company is focused firmly on the future.