Super Bowl LIV "NFL 100 All-Time Team" Mixed-Reality Tribute
Early adopters of permanently installed sports projection systems have enjoyed increased fan engagement, heightened media attention and a new revenue stream in the form of NBA sponsorships. The accelerated ROI is proving the initial imaging system investment to be well worth the value.
Collaborating with the NBA, global and national sponsors leverage the power of immersive 3D image mapping to bring arenas to life, engage fans and promote their brands on the hottest experiential marketing platform around – the court floor. In return, NBA teams benefit from a fast return on their cutting-edge investments.