Market: Sports

Major League Baseball’s Premiere
Projection Image Mapping Event

Major League Baseball premiered the first-ever baseball field projection image mapping show at the conclusion of T-Mobile’s Home Run Derby during MLB All-Star Week at Nationals Park in Washington, D.C

Customer:

Major League Baseball

Produced by:
Major League Baseball, Brian O’Gara

Washington Nationals, Dave Lundin

Location:

National’s Park
Washington D.C.

Creative Process

Quince Imaging designed a custom media server solution, configuring full 3D- workflow with all virtual projection and cameras within the 3D environment to obtain optimal projection on the field. Additionally, Quince created premium 3D animated content, complete with iconic Washington D.C. artifacts, as well as recap, recognition and close-ups of the evening’s most memorable players and events.

Major League Baseball first began inquiring about deployment of projection image mapping at baseball venues in 2016, when the Washington Nationals connected with Quince Imaging to design a creative concept for Nationals Park. That start eventually resulted in MLB’s decision to select projection image mapping following the Derby, setting a milestone as the premiere image-mapping event in the history of Major League Baseball.

Challenges

Natural lighting, weather conditions and lack of available overhead projector space were considerations while designing the special event installation at Nationals Park.

Innovative Techniques

Advancements have allowed image mapping on diverse surfaces, in adverse lighting conditions.

Solution

Ventuz V6 premiere media servers, Christie Boxer projectors, and Christie Terra transmission were utilized for optimal in-game presentation.

Result

The Home Run Derby finale, which took place immediately following the Home Run Derby on July 16th at Nationals Park in Washington, D.C., featured comprehensive mapping of the full proximity of the infield.

Project Features

The biggest difference between standard arena activation and a field activation is media server configuration. Syncing the full 3D-workflow with all virtual projection and cameras within the 3D environment is key. In an arena environment, the overhead rigging allows for additional projector and camera angles that are not available on the field. Using 3D workflow allows us to account for the extreme angles in advance, reducing alignment time onsite.

– Eric Gazzillo, Quince Imaging producer

Christie Terra transmission

Ventuz V6 premiere media servers

14 Christie Boxer projectors

Working with Major League Baseball has been a milestone not only for Quince, but for in-game presentation throughout sports. Our team has been on the forefront of display innovation for over 20 years, and this project goes to show just how pervasive this technology has become. If any team out there has doubts about what projection technology can achieve, the Home Run Derby is a perfect example of what image mapping can do for indoor and outdoor sporting events across any sporting league.

Reaching new, exceptional heights.

Special-event specific content creation, paired with strategic design of the optimal infrastructure and placement of the baseball-field projection installation was essential for a successful presentation following the Home Run Derby. It included highlights from that evening’s Home Run Derby, including recap, recognition and close-ups of the evening’s most memorable players and events, and Washington, D.C. landmarks.

Design Team

Dylan Roscover, CJ Davis, Zubair Parkar, Jacob Cooper

Media Server Team

Ryan Andrus, Eric Gazzillo, Liam O’hanlon

Projection Team

Anthony Magdon, Rob Simmer, John Hennen, Sergio Hernandez, Pablo De-Negri

Rigging

GLP Productions

This year’s T-Mobile Home Run Derby was one of the most memorable ever, and Quince Imaging helped us deliver a groundbreaking on-field imaging show to cap off the night. The team from Quince was professional every step of the way, helping us accomplish this combination of technology and ballpark entertainment to our fans and players, who loved the show.

Brian O’Gara

Vice President, Special Events, Major League Baseball

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