MARS Petcare Retail Store of the Future

Customer:
MARS Petcare
Location:
Franklin, TN
Market:
Retail
Gear List:
(9) Barco HDX 4K projectors
(5) Ventuz media servers
Crew:
Creative Director- CJ Davis
3D Designers- Ryan Todd, Zubair Parkar
Audio Engineers- Ben Krumholz, Robert Dressler, Dennis Manuel
Media Server Integrator- Liam O’Hanlon
Projection Engineers- Mark Robillard, Anthony Magdon
Systems Engineer- Pablo De-Negri
Ventuz Operator & 3D Designer- Dylan Roscover
Ventuz Programmer- Ryan Andrus
Summary:
MARS Petcare envisioned a virtual environment that could seamlessly transform a presentation surface into a true-to-life-scale retail store, illustrating the application of their research in 3D. When MARS viewed Quince Imaging’s NBA court-projection videos, they knew that Quince would have the tools and expertise to bring their concept to life.

Scenario

Quince Imaging helps MARS Petcare to actualize their virtual “Retail Store of the Future.” The futuristic store activates consumer retail experience against primary issues that are driving change over the next several years for pet owners; that retailers must solve in order to grow their pet businesses. The concept orchestrates new shopper behavior across diverse pet-owner demographics.

Background

MARS Petcare, a leading pet care provider specializes in developing premium-quality pet products to extend the health and well-being of pets, while also providing their families with valuable pet-owner guidance and resources. MARS Petcare’s products are sold to pet stores and retailers around the globe. As part of an ongoing research initiative, MARS constructed a ‘retail store of the future’ concept, which endows retailers to customize and adapt the shopping experience to today’s market of pet owners. Incorporating the latest developments in projection image mapping, MARS Petcare developed a virtual, retail model that incorporates modern-day needs and expectations of pet owners in a variety of demographics, including families, millennials and baby boomers.

Behind the Scenes

Utilizing data collected by MARS Petcare’s team of expert researchers, Quince Imaging got to work developing creative and interactive visuals to produce an 18-minute, three-dimensional model of their “Retail Store of the Future.” Enlisting a combination of 3D animation and virtual reality, the store was designed to illustrate MARS Petcare’s concepts of modern shopper behavior via the three main shopping pillars: immersive shopping, intelligent shelving and premiumization.

Solution

Employing a blend of state-of-the-art 3D image-mapping technology, 3D animation and immersive reality, Quince Imaging brought MARS Petcare’s vision of the retail store of the future to life. The virtual, futuristic retail store was actualized, by synchronizing a multiple-projector array, including nine Barco HDX 4K projectors and five custom-built Ventuz media servers. The displays consisted of over 40 million pixels of real-time-generated content, rendered in forced perspective to create an immersive, 3D viewing experience.

Result

The 18-minute video serves as a valuable research and development platform for MARS Petcare to deliver modern, futuristic concepts to their retail partners. Working together, MARS and their exclusive, worldwide partners are on track to deploy the most innovative retail technology in pet stores today. The value-add for pet owners is a personalized experience that will empower shoppers to make the wisest and safest buying decisions, ensuring long-term health and vitality over the lifespan of their pets.

Why Quince?

Mars Petcare found Quince Imaging via search engine. Their vision was to create a virtual environment that could seamlessly transform a presentation surface into a true-to-life-scale retail store, illustrating the application of their research in 3D. The concept was to share the perspective of simulated “store managers” overlooking the retail space from the second floor window. When MARS saw Quince Imaging’s court-projection videos, they knew that Quince would have the tools and expertise to bring their concept to life.

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