November 30, 2017

Quince helps MARS Petcare actualize virtual Retail Store of the Future - Quince Imaging

Herndon, VA – MARS Petcare, leading global pet care distributor, specializing in premium-quality pet products and healthcare, enlisted the expertise of Quince Imaging to design an innovative platform to simulate modern shopper behavior in virtual reality, without the use of VR goggles. As part of an ongoing research initiative, MARS put together a Retail Store of the Future concept to empower retailers to tailor the shopping experience to today’s market of pet owners. MARS developed a futuristic retail model incorporating modern pet care needs and expectations of pet owners in a variety of demographics.  Quince Imaging responded with immersive projection and real-time forced perspective rendered content, an offering CJ Davis, Creative Director at Quince Imaging has since coined “immersive reality.” The revolutionary store activates the retail experience against the primary issues which will drive change for pet owners in years to come, and which retailers will need to solve in order to grow their pet businesses.

Quince helps MARS Petcare actualize virtual Retail Store of the Future
Utilizing the data and research collected by MARS Petcare’s team of researchers, Quince Imaging got to work developing creative and interactive visuals to produce an 18-minute, 3-dimensional presentation based on a design composition of the Retail Store of the Future. Using a combination of 3D animation and virtual reality, the store was designed to illustrate MARS Petcare’s findings as they pertain to the contemporary shopping behavior of pet owners. Based on the demographic they are presenting to, the 40’ x 40’ room morphs and evolves to reveal how research-based findings are best applied in each scenario.

Employing a blend of state-of-the-art 3D image mapping technology, 3D animation and immersive reality, Quince Imaging brought the Retail Store of the Future to life. The virtual Retail Store of the Future was actualized by synchronizing a multiple-projector array, including 9 Barco HDX 4K projectors and 5 custom built Ventuz media servers. The displays consisted of over 40 million pixels of real-time generated content, rendered in forced perspective to create an immersive, 3D viewing experience. Preview the video here.

Mars Petcare and Quince Imaging are currently in partnership developing a 2019 update that will incorporate innovative levels of interactivity to further optimize real-time engagement between Mars Petcare and their customers.

About Quince Imaging
Quince Imaging is the premier image display, content delivery, video production company specializing in projection-system installations, experiential design and customized creative solutions for live events, sports and commercial markets. Emerged from the crowded market of event and AV companies, Quince is a leader in knowledge and a true champion of quality. For more information, visit:

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