Sports Imaging Systems & ROI

Market:
Sports, Live Events
Summary:
Early adopters of permanently installed sports projection systems have enjoyed increased fan engagement, heightened media attention and a new revenue stream in the form of NBA sponsorships. The accelerated ROI is proving the initial imaging system investment to be well worth the value.
Specifications:
Platinum Sports Imaging System Package
Lasting Impact:
Collaborating with the NBA, global and national sponsors leverage the power of immersive 3D image mapping to bring arenas to life, engage fans and promote their brands on the hottest experiential marketing platform around – the court floor. In return, NBA teams benefit from a fast return on their cutting-edge investments.

Overview

Interactive image mapping on the court has revolutionized the world of NBA sports entertainment in recent years. Immersive image projections have created an experiential environment in augmented reality that transforms arenas into new dimensions. Early adopters of permanently installed sports projection systems have enjoyed increased fan engagement, heightened media attention and a new revenue stream in the form of NBA sponsorships. The accelerated ROI is proving the initial imaging system investment to be well worth the value.

Background

Quince Imaging and their longest-standing NBA client, the Cleveland Cavaliers teamed up to bring their court to life for the very first time with 3D projections to commemorate the Big Z jersey retirement ceremony. The Cavs inaugural court projection event, engineered with a rented imaging system, instantly went viral and launched interactive 3D image mapping onto the forefront of the newest wave in sports entertainment. The Cavs wildly successful event elicited an unprecedented level of social media hype, receiving more than two million views and a feature on the “Today Show”. Following the media-captivating success of their projection-mapping debut, the Cavaliers decided to make their imaging system permanent in the fall of 2014. Since then, the Atlanta Hawks, Image Mapping on the court has revolutionized the world of NBA sports entertainment. Philadelphia 76ers and the Chicago Bulls quickly followed suit, also enlisting the expertise of Quince Imaging to equip their arenas with the latest innovation in sports imaging technology.

Investment

Imaging system packages for professional arenas incorporate premium-quality technology and hardware, maximizing brightness and resolution on the court or rink surface. The packages include hardware solutions that meet the following specifications: brightness, projection design, operation, playback, content and tracking. Additional features include full redundant media server array, DVI router and interconnectivity with existing display control system as well as brightness and contrast for broadcast TV production. Review Platinum, professional system package details.

ROI

According to the 2016 ESP Sponsorship Report, sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, up nearly 10% from the previous year. With the advent of the experiential marketing craze, NBA sponsors have tapped into a fresh way to promote their brands, while engaging audiences, and creating buzz on social media platforms during halftime and timeout sessions.

Lasting Impact

Collaborating with the NBA, global and national sponsors leverage the power of immersive 3D image mapping to bring arenas to life, engage fans and promote their brands on the hottest experiential marketing platform around: the court floor. In return, NBA teams benefit from a fast return on their cutting-edge investments.

Outlook

Sports imaging systems, which originated with the NBA, have proven to become a permanent staple in sports entertainment. With proven social and financial returns, the imaging technology has caught on across sports markets, moving to the NHL, where Quince Imaging has installed systems for the New Jersey Devils and the Chicago Blackhawks. Demand for the technology continues to gain momentum, recently emerging in the world of collegiate sports, with Quince’s installation of the first-ever permanent university system at University of Florida in September of 2017. Review Gold, university system package details.

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