Market America | SHOP.COM

Customer:
Market America | SHOP.COM
Location:
Miami, FL
Market:
Corporate, Live Events
Partner(s):
Christie
Ventuz
Gear List:
(6) Christie 4k30 Boxers
(9) Christie 14k M Series
(4) Barco R20+
(2) 15’x50’ RP Screens
(2) 9’29’ RP Screens
(1) 18’x32’ RP Screens
(3) 11’3”x20’ FP Screens
(1) 37’ Circular RP Screen
(100) Absen A3 Pro Tiles
(2) Barco e2 Screen Management Sys.
(1) Barco ec50 Control Console
(2) Ventuz Runtime Machines
(1) Ventuz Director Machine
(1) Panasonic 450 Based Flypack
(5) Sony HXC100 Camera chains
Crew:
Producer – Ashley Events
Project Manager – Kevin Tennant
Graphics Director – Eric Gazzillo
Ventuz Operator – Ryan Andrus
E2 Operator – Patrick Rellihan
Video TD – Dan Hanson
Video ENG – Brian Lemon
Playback Operator – Jeff Monner
Projectionists – S. Goegebuer, A. Magdon,
N. Serequeberhan, J. Hennen
Camera Operators – V. Hernandez, S.Barry,
B. Slagle, R. Johansson, J. Calvelage
Summary:
Event producer, Ashley Events, collaborated with Quince Imaging to construct a custom solution capable of deploying a complex systems integration strategy and seamless display design
Specifications:
Construct a seamless display solution to span 4,500 square feet of screen space. Engineer a custom solution to seamlessly integrate and cue high-resolution content graphics for hundreds of presenter introductions and presentations.

Scenario

The 24th annual Market America | SHOP.COM World Conference took place at the American Airlines Arena in Miami, Florida Feb. 9-11, 2017. The semi-annual event hosted over 25,000 entrepreneurs spanning technology and product-related business industries. The company’s “Shopping Annuity” is becoming a revolution in the modern eCommerce landscape, empowering entrepreneurs and consumers to increase revenue streams by converting everyone’s spending into earning. In keeping with this game-changing movement, the event’s production design was elevated to unprecedented new heights.

Setting the Stage

The imaging display design would consist of a massive array of seven large format projection screens, two LED walls, and over sixty monitors, totaling an impressive 4,500 square feet of screen space. Event producer, Ashley Events, collaborated with awardwinning display design and engineering firm, Quince Imaging, to construct a custom solution capable of deploying a complex systems integration strategy and seamless display design.

Challenges

Display Challenge: Constructing a seamless display solution to span 4,500 square feet of screen space. Technical Challenge: Engineering a custom solution to seamlessly integrate and cue high-resolution content graphics for hundreds of presenter introductions and presentations.

Display Solution

While the sheer size of the video screens was daunting, the real display challenge was manipulating the mixed sources into a single array. A mix of over nineteen 4k and HD Christie projectors, producing over 380,000 lumens of light, powered the projection screens. In order to create the illusion of a single canvas, Quince Imaging constructed the control system around two Barco e2 screen management systems to direct the imagery. Each e2 processed 53 million pixels from the media server system alone, then distributed signal to the various video feeds.

Technical Solution

Quince Imaging utilized distinctive capabilities of robust media server system, Ventuz Designer V5 to generate content graphics precisely scaled to merge every stage screen into a single, rasterized workspace. Once configured, the Ventuz system generated all background graphics, titles, social media, and full-screen video playback. Using a combination of data integration, the powerful Ventuz template engine and Ventuz Director, the graphics team was able to cue a non-linear show without having to devote countless hours to programming the myriad social media handles associated with each stage presentation.

Lasting Impact

Dubbed by Market America | SHOP.COM as a “resounding success” and “our best conference ever,” it is safe to say that the hosts were thrilled by the reaction of their 25,000+ attendee turnout. “Market America | SHOP.COM has produced over 300 large scale conferences in support of our 180,000+ entrepreneurs around the world. This year’s conference was, without a doubt, the perfect marriage of production, technology, design, execution and content. To date, I know of no other team that could have succeeded with this level of graphic & imaging complexity than Quince Imaging led by the premier event producer Ashley Events. Well done, team,” said Market America | SHOP.COM vice president of communications, Anthony Akers.

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